Google Adsense Optimization

In reading Google's Inside Adsense (blog) Asking Dave Taylor about AdSense I was reminded of a goal I had relegated to the "I'm not going to do that pile", though now I'm re-thinking it. I'm talking about putting Adsense in the middle of articles/posts with no border and a matching background.

Hearing Dave Taylor and Inside Adsense discussing this idea has sparked my interest again and I'm seriously going to re-consider exactly how I could implement this on my blog.